When the title does not match the content

24 April 2014 – You will notice that the last sentence of that article states “The bad news is that they usually have multiple generations each summer so while they may start slow, there is plenty of time to catch up,” Fonseca said.” so the title “NJ weather: Cold spring means fewer mosquitoes this summer, and here’s why” is not really warranted.

The press is an important way to provide information to the public but work with them to get the information right. Often, the push for a clickable title gets in the way…

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